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QR codes first debuted in the mid-1990s to track assembly line parts, but they didn’t gain mainstream momentum until the era of smartphones. Then, when the pandemic hit in 2020, QR code usage skyrocketed among hospitality, food, retail, and other industries because they allowed a touchless connection with customers. Today, QR codes on packaging are becoming increasingly common for marketers looking to bridge the gap between offline and online media.

This article will outline ten marketing benefits of using QR codes on your branded packing tape as a cost-effective method of connecting deeper with your target audience. But, first, let’s explore QR codes and how they work.

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In today’s competitive business world, brand recognition is critical for success. In addition to being known as the best in their industry, successful businesses also have a large client base that keeps coming back every year.

Successful companies aim to keep their existing clients happy while attracting new potential customers by establishing themselves as a leading brand. One of the most effective ways to achieve this in your business is through client retention and brand recognition.

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At its core, custom packing tape must accomplish two goals, and the first is purely functional. Whether it’s custom printed or not, packing tape needs to securely fasten your package so that its contents remain intact throughout its shipping journey. The second goal of custom packing tape is all about branding. Whether you want to build brand awareness or promote customer loyalty, customized packing tape is a marketing tool known to pay dividends for large and small businesses alike.