QR codes first debuted in the mid-1990s to track assembly line parts, but they didn’t gain mainstream momentum until the era of smartphones. Then, when the pandemic hit in 2020, QR code usage skyrocketed among hospitality, food, retail, and other industries because they allowed a touchless connection with customers. Today, QR codes on packaging are becoming increasingly common for marketers looking to bridge the gap between offline and online media.
This article will outline ten marketing benefits of using QR codes on your branded packing tape as a cost-effective method of connecting deeper with your target audience. But, first, let’s explore QR codes and how they work.
Continue reading “10 Marketing Benefits of QR Codes on Branded Packing Tape”For the first time custom printed tape buyer, there is a lot to consider. What type of custom tape is available and what is the minimum order?
For most buyers, here are two options with regards to tape type. There is reinforced paper tape, which is an extremely strong tape that sticks to any box. To activate the adhesive, the tape must go through a dispenser that wets and activates the adhesive. The cost of the dispenser is $395.00. Custom printed Paper tape comes in three different lengths. The standard size is 3 inches x 450 feet; this size is packed ten rolls per case. The other 2 lengths are 3×375 feet (8 rolls per case) and 3×500 feet (6 rolls per case.) Three colors is the maximum that we can print on paper tape. If you purchase a one or two color print the minimum order would be five cases. If you purchase a three color print, there would be a ten case minimum order.
Continue reading “Custom Tape: Types of Tape and Minimum Orders”Since 1985 Phoenix Tape has prided itself on delivering high quality products to our customers along with unmatched customer service. Our staff are among the most professional and experienced in the industry, delivering the best in sales, art, production and service. From the very first time a customer contacts us to the time that our tape gets applied to their packaging, we strive to exceed expectations.
Continue reading “Learn More About Phoenix Tape: Custom Tape and Customer Service”Although marketing approaches change every so often, there’s a certain permanence in the power of visuals.
Visual messages are easier to digest. For example, companies use colorful infographics in marketing campaigns to turn otherwise boring data into visually appealing content.
Continue reading “Visual Branding: Boost Sales and Trust”In today’s competitive business world, brand recognition is critical for success. In addition to being known as the best in their industry, successful businesses also have a large client base that keeps coming back every year.
Successful companies aim to keep their existing clients happy while attracting new potential customers by establishing themselves as a leading brand. One of the most effective ways to achieve this in your business is through client retention and brand recognition.
Continue reading “Boost Sales with Client Retention and Brand Recognition”When you order custom packing tape, which terms best describe how you expect the print to look:
Fuzzy, pixelated, and dull?
Or, crisp, clean, and vivid?
The latter, of course. No one wants their custom printed tape to be a dud! Poor print quality can reflect unfavorably on your brand – and your budget.
At its core, custom packing tape must accomplish two goals, and the first is purely functional. Whether it’s custom printed or not, packing tape needs to securely fasten your package so that its contents remain intact throughout its shipping journey. The second goal of custom packing tape is all about branding. Whether you want to build brand awareness or promote customer loyalty, customized packing tape is a marketing tool known to pay dividends for large and small businesses alike.
Continue reading “3 Ways to Determine the Quality of Custom Printed Packing Tape”Whether you’re purchasing custom packing tape for the first time or you want to make an even bigger splash on your next order, we’ve compiled six helpful pointers to make your job easier.
Continue reading “What to Know When Purchasing Custom Packing Tape”Whether shipping a retail product to your many customers, bundling your creative work off Etsy, or simply sending a loving gift to family — you need to pack well and pack securely or your items won’t arrive as promised.
It’s holiday package season and postal deadlines are ready to sneak up on you before you know it. In 2021, the postal and delivery systems are seeing added stress of supply chain shortages and missing workers, so its more important to get your packages ready in advance than ever before.
Whether shipping a retail product to your many customers, bundling your creative work off Etsy, or simply sending a loving gift to family — you need to pack well and pack securely or your items won’t arrive as promised. To ensure the right packaging, it helps to start with the right tape.
Creating an unforgettable unboxing experience is an essential strategy for connecting with your customers in the age of e-commerce. When you can’t wow them in-person with your displays and face-to-face service, branded packaging helps customers feel special from afar. Opening a beautifully wrapped package triggers excitement, much like opening a gift from a friend – and it comes with plenty of competitive advantages, too.
This article will outline how branded packaging can distinguish your company from your competitors and which branded packaging solution provides the most bang for the buck.
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