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There are many opportunities to market one’s business these days. From social media to SEO, the options are nearly endless. One form of marketing that is often overlooked in terms of its effectiveness, affordability, and strong visual nature is custom tape.

Also known as custom packing tape, custom tape is a relatively new marketing trend that’s been emerging in the world of business-to-business markets. While it may not be a tool that every small business has on hand or even knows about, custom shipping tape can effectively promote any business while at the same time securely sealing every shipment.

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