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QR codes first debuted in the mid-1990s to track assembly line parts, but they didn’t gain mainstream momentum until the era of smartphones. Then, when the pandemic hit in 2020, QR code usage skyrocketed among hospitality, food, retail, and other industries because they allowed a touchless connection with customers. Today, QR codes on packaging are becoming increasingly common for marketers looking to bridge the gap between offline and online media.

This article will outline ten marketing benefits of using QR codes on your branded packing tape as a cost-effective method of connecting deeper with your target audience. But, first, let’s explore QR codes and how they work.

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